Partnering for Impact: The Value in Returning to the Drawing Board
Constant evaluation of key partnerships allows Kidame Mart to reimagine how to put customers at the center of their work.
August 20, 2020
In 2017, Shani Senbetta found herself navigating through a bustling marketplace in Ethiopia. She was working with the World Bank to raise awareness about the importance of solar lighting. To Shani’s surprise, she didn’t have to lecture consumers on the benefits of solar — they already knew how revolutionary the products were. But customer excitement quickly turned to disappointment. “They were actually quite mad at us because we didn’t have the products to sell. That’s when I began to realize that there was a huge need for solving an access problem to quality products,” Shani said.